This commercial makes me laugh. I myself am a huge supporter of Google, let’s be realistic, they are the top of the chain. They have their act together compared to Bing who just isn’t there. Whether it be Analytics or Webmaster tools. Just one instance is page indexing with Bing is no where near it is with Google. Compare some popular sites from Bing vs. Google using… site:domainname.com and you will see a close estimate of how many pages are indexed in that search engine.
As far as this ad that is currently running on national TV, it’s a joke. Yes, in October Google made all of Google Shopping turn into paid results/listings using Google Adwords. It works the same way as the regular text ad’s by using a “bidding” technique to see who will be displayed first for that particular item or text ad.
You can upload your products to Bing for free (kind of tricky), BUT, it is possible. You will almost never be seen though. Why you ask? You won’t be seen because Bing does use Cost Per Click (CPC) ad’s. They have partnered up with shopping.com in October of 2011. Whereas Google did it in October of 2012. All the top listings you will are paid for in the same fashion Google is paid for. So basically, with this ad, Bing is calling the kettle black because not only are they doing it, they started doing it a YEAR EARLIER than Google. Technically, they can say they don’t have paid ad’s because its not on their site, it’s on shopping.com’s site. They are using shopping.com’s results though.
I think this ad should be taken down because it is misleading. If you go with Bing you will be .. well plain and simple, screwed. Here is the ad..